Bridging the gap between your marketing and sales team in a way that leads to a better experience for your customers can prove to be a gargantuan challenge. With a CRM (Customer Relationship Management) platform such as Salesforce, that task becomes manageable and can open up into exciting opportunities.

For many businesses, however, Salesforce can be too complex to set up, and its out-of-the-box solutions may not be tailored to their particular needs. With our new Salesforce Development service, we can help you make the modifications you need so that you can make the most out of Salesforce.

Why is Salesforce useful?

Salesforce is a cloud-based software that helps companies to effectively streamline and connect their sales and marketing efforts so that the departments work together towards a single goal: increasing conversions. As the #1 CRM platform in the world, Salesforce is the industry standard in achieving this synergy and has over time grown into different clouds (e.g. Sales Cloud, Marketing Cloud, Services Cloud).

As Salesforce has grown into a complex ecosystem, a series of specialized skill sets is needed in order to properly manage, maintain, and enhance its use in any company. Two of the roles Salesforce specialists may take on are those of Administrators and Developers, both of which we offer at FusionHit.

Let’s dive into each of these roles, and understand how they can help you make more use of Salesforce.

Salesforce Administrators

Once a business is set up on Salesforce, its various features need to be configured (e.g. fields, objects, functionalities). Salesforce only provides out-of-the-box solutions, so it’s crucial to involve a person who is aware of all of these features and functionalities and which ones are best in the situation at hand. The Administrator is also responsible for configuring them.

Salesforce Developers

After the configurations are completed, some businesses might find that the functionalities and features they need are not offered by Salesforce in an out-of-the-box way. In these cases (which happen often, as every business has different marketing & sales processes and interests), a Salesforce Developer is brought into the mix to create a bespoke solution within Salesforce.

This may be a Back-end or a Front-end developer, depending on the particular needs of the business. In the cases in which functionalities and features need to be changed beyond the possibilities of simple configurations, or if entirely new ones need to be created, Back-end developers are called in. Because Salesforce is Front End-heavy, there is also an increased possibility that businesses may have to call in a UI specialist to develop custom pages, lightning components, or even communities.

Salesforce Developers Summing up

All in all, it’s clear that the value that Salesforce has the potential of bringing into any business is considerable. Although the initial set-up might require a team of specialists, and some investment in terms of time and money, the benefits that the sales and marketing teams are going to get from a thorough set-up, and careful ongoing maintenance and enhancement are worth it.

Want to know more?

At FusionHit, we’ve got 10+ years of experience helping clients leverage technology to build solutions that work for them. If you’ve got questions about how you can also make the most out of Salesforce let’s talk about it.